California’s Postmortem Publicity Rights Are In Flux
Two recent cases potentially change the rights of some of the well-know licensing icons.
In addition to describing the changes and related proposed California legislation,
we provide a primer regarding publicity rights, privacy rights, and how to value each of these.
Steps in Valuing Intellectual Property
Intellectual property (including patents, trademarks, copyrights, trade secrets,
software, entertainment assets, customer lists, in-process research, etc.)
is a large portion of the value of most business enterprises. When
entering into any transaction involving intellectual property, you need to
properly value these assets. This is easier said than done.